IBM Watson Health

Marketing collateral for a major health-tech company
Commercial
Marketing
Landscape
Documentary

Project

Aerial Photos

Date

October 2020

Role

Photographer
drone image of a northern michigan farmer's market
highly intricate top-down drone photo of large network of buildings

Creative Brief

The brief for this project was to capture aerial imagery of de-densified areas showing the distance the coronavirus had imposed upon the world. The objective was to create photos that showed underlying human systems, organizational patterns, and the intricacies of modern life lived through a pandemic. These drone photos were marketing assets for medical and health tech fields.

The project managers and clients were very pleased with the results and this body of work nabbed our drone pilot a spot on a year-end "best-creators" list.

This project earned our pilot a top-tier billing in a year-end "Best Creators" list from StudioNow, a leading creative media organization.

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aerial photo of elk rapids marina in winter